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Experts say online dating sites see a huge traffic increase between Christmas and Valentine’s Day.
With the number of visitors these sites get each month, that increase is pretty significant: Some current estimates report between 10.5 and 23.8 million unique visitors per month for two major dating sites.
Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.
Some 22% of online daters have asked someone to help them create or review their profile.
Here are five facts about online dating: Online dating has lost much of its stigma, and a majority of Americans now say online dating is a good way to meet people.
When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.
Between 20, the number of people using online dating sites doubled, from 20 million to 40 million, and about one third of America’s single people participated in some sort of online dating last year.
But despite these numbers, it’s unclear if online dating is any more effective than, or really any different from, meeting someone offline.
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One factor behind the substantial growth among younger adults is their use of mobile dating apps.